This is why I created Nefertiti, a Multitasking Serum.
Nefertiti is a plant based multitasking serum inspired by my own search for uncomplicated skincare. The idea for a multitasking serum came from my experience of product fatigue driven by mainstream beauty brands I had used over the years. I felt overwhelmed with new product launches as a consumer and a shelf full of different products all promising different things. I really craved simplification of my beauty routine and was searching for a gentle yet effective plant powered solution that had high quality ingredients and could perform several functions like hydrating, brightening, reducing fine lines and wrinkles, evening skin tone and exfoliation. This was how the idea for Nefertiti was born. I sought to create something that was luxurious and effective enough to have been sought after by Queens for its healing powers.
“Nefertiti is the best serum I have ever used, being in my late 40s I have tried so many of the top luxury brands. I love the cooling effect on the skin and just within weeks I saw a transformation in my overall skin tone and fine lines appeared less. I love the smell and I am now addicted to it.”
Long before modern medicine, our ancestors relied on the miracle healing power of heritage African plants and trees to heal our bodies, minds, and spirits. Nefertiti Radiance Botanical Serum is formulated with over 30 plant oils and actives each chosen for its unique abilities to transform the skin from rich reserves of vitamins, minerals, antioxidants,
Our formulations use a mix of African and British botanicals, organic or wildly grown where possible as we believe these are best for plants, the planet and people. We work with sustainable growers and can trace each ingredient footprint. Our commitment to sustainability involves using less of the earth's resources and this is why we have invested in a collection that simplifies skin care routines by creating multitasking products.
One Serum, Multiple Benefits
1. Hydration Serum
Hydration is essential to all skin when it comes to locking in moisture. It is most important to ageing skin which is more susceptible to dehydration as oestrogen and collagen levels start to decline. A combination of short and long chain Hyaluronic molecules, Aloe Vera and Sea water extract ensure there is intense hydration at different layers and skin is kept supple and resilient.
2. Hyperpigmentation Serum
Pigmentation is targeted with the inclusion of Niacinamide (Vitamin B), Gotu Kola, Liquorice and Green Algae (one of the richest natural sources of Vitamin B) all naturally improving skin tone but not containing any harsh chemicals that will dry out the skin.
3. Vitamin C Serum (Brightening)
Nefertiti Radiance Botanical Serum is rich in naturally occurring plant based Vitamin C which is stable and effective. Hibiscus (Botox plant), Blackberry and Blueberry are rich in antioxidants and high levels of Vitamin C which improve skin elasticity and boost radiance.
4. Antioxidant Serum
Environmental stressors from UV rays and air pollution degrade the skin barrier over time. Nefertiti Radiance Botanical Serum contains Camellia Extract, Red Algae, Blue Algae and Green Algae which contain rich sources of antioxidants to defend the skin.
5. Renewing Serum (Exfoliator)
Nefertiti Radiance Botanical Serum repairs the skin's natural ability to shed dead cells and create new ones with the addition of very gentle plant acids - Lactic acid and White Willow bark (Salicylic Acid) - which support a healthier glowing complexion even in sensitive skin.